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Brian Holloway

Valuations - Principal

Atlanta, GA
Business Valuations, Transaction Advisory Services,
Financial Services, Healthcare, Manufacturing & Distribution, Technology,


As a Principal in the Frazier & Deeter Tax Department, Brian Holloway provides valuation services to both publicly-traded and privately held companies. Brian has more than 14 years of experience providing business valuation, litigation and consulting services to attorneys, accountants, chief financial officers, corporate controllers, tax directors and other upper-level management. He has participated in a variety of U.S. and international engagements for the purposes of mergers and acquisitions, financial reporting, reorganizations, recapitalizations, federal taxes, gift and estate taxes, privatizations, employee stock ownership plans, dispute resolution, bankruptcies, economic damages, healthcare regulatory compliance purposes, internal management planning and other litigation proceedings.

Brian has valued the following types of business entities, securities and assets: publicly-traded corporations, closely held corporations, closely held corporation fractional ownership interests, foreign-domiciled corporations, intangible assets (including intellectual property), stock options, general and limited partnership interests, limited liability company interests and franchises.

He has also valued various intangible assets, including customer contracts and relationships, customer lists, backlog, trade name/trademarks, technology (patents, unpatented, software), permits, favorable/unfavorable leasehold agreements, non-compete agreements/covenants, management employment contracts, in-process research and development projects, licenses, franchise agreements, certificates of need, patient records, trained and assembled workforces and goodwill. Brian has also provided valuations of inventory, receivables, loan portfolios and tangible assets.

Brian’s industry experience includes healthcare, technology, retail, food/beverage, hospitality, insurance, financial services, media, consumer products, manufacturing, telecommunications, advertising, auto parts, transportation, professional services, real estate and governmental entities.

Brian has provided valuation services in various capacities to many Fortune 500, Fortune 1000, mid-market corporations and privately held companies.

Prior to joining Frazier & Deeter, Brian had roles as a Director at Acuitas, Inc. and as Senior Manager at Willamette Management Associates, both independent valuation firms where he provided valuation consulting, economic analysis and financial advisory services. Brian was in the Economic and Valuation Services group at KPMG for approximately 6 years. He began his career in the valuation field at American Appraisal Associates, which is a national valuation firm based in Milwaukee, Wisconsin.

Brian has also written multiple professional publications on various valuation topics over the last few years.

Professional and Civic Organizations

American Society of Appraisers Member
University of Georgia Alumni Association
Volunteering – Woodson Elementary School Mentor (The Intersect Project), Meals on Wheels, Habitat for Humanity, Reviving Baseball in Inner Cities (RBI), and Buckhead Church


Bachelor of Business Administration in Finance, University of Georgia, Athens, Georgia, 1999.